• Tracey Serebin

Novel Midtown Apartments Provide Luxury Living with a Communal Feel

As eateries and retailers open up in the Midtown Area, residents living in the new Novel Midtown Apartments get a front row seat to the action. Located across the street from the Aloft and Element hotels, the three buildings of Novel wrap around the heart of this vibrant hub of activity.


Novel's high-end apartments are created with casual elegance, various beautiful community spaces, and luxury amenities, allowing residents to enjoy a dynamic lifestyle steps from their home.


The first building opened up in April and is now 100% occupied. The second building is 50% occupied and the third building is set to open in November.



Braydon Beyke, Assistant Property Manager took me on a tour last week of the property. While the apartments are luxurious with chef-inspired stainless steel appliances, chic black shaker cabinets, grey plank flooring throughout, high ceilings, large walk in closets, a full size washer and dryer, and ceiling fans throughout. What grabbed me was the social amenities.



In the south building there is a resort style saltwater pool with soft seating, cabanas, grilling and drink stations as well as TV's outside.


There is a casual, air conditioned clubroom located right off the pool courtyard with a bar area, relaxed seating and TV's for watching sporting events.


Then across the hallway houses a two story resident Clubroom with co-working breakout offices, a bar for coffee or cocktails at happy hour, and a social terrace outside, overlooking the retail plaza, with a glass rail and drink ledge, for end of day socializing.


Each of the three buildings are connected by enclosed pedestrian bridges so residents can walk above the street to the other outdoor terraces in the North and Northeast buildings. The North building also has another relaxed courtyard with a fire pit, a fully equipped fitness room and cross fit room, along with a studio for yoga, cardio and spin classes. The Northeast building's expansive outdoor event terraces has panoramic views of the retail plaza and Midtown Commons, where concerts and movie nights are held.



Several added benefits to living here is that the South building's garage is connected to Whole Foods, so when it is raining, residents can walk out of their apartment, through the garage and take the escalator downstairs to Whole Foods to pick up food or shop for groceries. Joffrey's has already opened for fabulous coffee, Shake Shack is right there when a craving for burgers overtake you and Ponte fine dining restaurant is opening up this Fall.


The Aloft Hotel also has the Sal y Mar Rooftop Lounge to enjoy and then walk across the street afterwards to go home. As Midtown is Open Container, you can bring a bottle of wine down to the lawn or walk around with a glass of wine or craft beer while mingling with your neighbors.


An exciting nightlife is being created steps from your apartment.


While Brandon did say that many of their residents are arriving from out of town, he is also seeing people taking advantage of this real estate market by selling their homes and moving into their luxury maintenance free apartments that offer so many conveniences within walking distance.


There are 28 different floor plans available to choose from whether you want a Studio Apartment with 538 square feet, or up to a 3 Bedroom unit with 1,613 square feet. While the prices now range from $2,100 per month, up to $4,585 per month, Brandon did say those prices could change based on market pricing.


As we know pricing is reflected on supply and demand. And Tampa housing seems to be in hot demand these days, whether it is buying a home or renting a luxury apartment.


Novel Midtown Tampa

3730 Midtown Drive, Tampa, FL 33607

813-596-3900





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